Manchester United in talks for new shirt sponsorship deal from 2021
Thursday 10 October 2019 12:51, UK
![“We have young players coming through and sometimes I see myself in [them]. I remember when I was at Valencia at 18 or 19 years old, I had some difficult moments because I didn't play a lot in the beginning but I had some older players helping me.
“That's what I think experienced players have to do with young players.
“They have, hopefully, many years to grow as a player and many games to enjoy their football at this club and we as older players we are here to help them.”](https://e0.365dm.com/19/10/768x432/skysports-juan-mata-manchester_4799209.jpg?20191010114224)
Manchester United are in discussions with a number of major organisations that could see a new name appear on the front of their shirts from 2021, reports Sky Sports News' James Cooper.
The current Chevrolet deal, which started in 2014, is worth more than £450m over seven years and remains the biggest sum paid to a football club for shirt sponsorship.
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Industry sources are confident a new deal will see United match or even surpass their current agreement.
Around a fortnight ago, United's executive vice-chairman Ed Woodward made clear the importance of sponsorship revenue to future investment in the playing squad.
A United spokesman said on Thursday: "Chevrolet is a fantastic partner. The sponsorship continues to achieve its objectives for both parties and we will continue to work to activate and maximise it."
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The current Chevrolet deal equates to £47m per year and was more than double the previous sponsorship with AON.
AON still sponsors the United training kit and training ground - a deal which nets the club £17m a year alone.
