Jozy Altidore scored his first goal for Hull as the Premier League side dispatched Southend in the Carling Cup.
Altidore scores first goal in 3-1 victory
Hull City are through to the third round of the Carling Cup after a comfortable 3-1 win over Southend at the KC Stadium.
Tom Cairney gave the hosts the lead when he looped a left-footed shot into the back of the net from the edge of the box.
New signing Jozy Altidore then extended the lead on his full debut when he rifled a long-range effort past Steve Mildenhall in the Shrimpers goal.
Southend pulled one back through Franck Moussa on the stroke of half-time but substitute Geovanni wrapped up the win in the second half.
Tigers manager Phil Brown fielded an entirely different side from the one which secured a first victory of the season against Bolton on Saturday.
This gave an opportunity for a number of fringe players while Altidore, on a season-long loan from Villarreal, was given the chance to improve his match fitness.
Cairney, Hull's current young player of the year, could not have wished for a better start to his first senior outing as he struck a sublime opener with just seven minutes gone.
Efforts
Southend failed to clear a Hull attack and were punished as the 18-year-old seized possession on the edge of the area and delicately lobbed Mildenhall with his left foot.
The visitors' best effort of the early stages was a tame header from Alex Revell which Hull keeper Tony Warner easily gathered.
The game then endured a lull and there was little to excite a sparse crowd that filled less than a third of the stands.
Southend did not produce a serious chance until the half-hour when Alan McCormack shot over from an Anthony Grant cross.
Altidore then started to make his presence felt but was denied a shooting opportunity by a well-timed tackle from Jean Yves M'Voto.
The burly 19-year-old showed how well he can hit a ball three minutes before the interval after Hull won a free-kick 30 yards out.
Veteran Nick Barmby, captain for the evening, rolled the ball into his path and the American's powerful drive beat Mildenhall low to his left.
Hull might have hoped that goal would kill the game but Southend showed admirable determination and responded immediately.
Hope
The Shrimpers got themselves back into the game on the stroke of half-time as the ball bounced kindly for Moussa and the Belgian made no mistake from the edge of the area.
Simon Francis blasted well over from distance early in the second half for the away side while Barmby also failed to hit the target at the other end.
Altidore had another attempt at goal from 25 yards but Mildenhall was not troubled this time.
A slip by Steven Mouyokolo almost allowed Southend an opportunity to equalise but Lee Barnard's cross was poor.
Barnard, scorer of both goals in the first-round win over Cheltenham, later found another opening but Warner saved his 20-yard shot.
Southend had an even better chance on 68 minutes as Grant found himself unmarked in the box but Warner slid across to block.
Hull had further cause for concern after McCormack broke clear down the right but his cross was just too high for Barnard.
Brown decided to step up the tempo by bringing on last weekend's match-winner Kamel Ghilas after 74 minutes but it was an earlier substitute, Geovanni, who scored the decisive goal.
The ball fell to the Brazilian outside the box after Doyle's shot was blocked and the former Barcelona man hit a wicked bouncing shot past Mildenhall.
Hull's extra quality then began to show as Geovanni, Ghilas and Altidore combined to cut open the Shrimpers defence but could not find a fourth goal.
