Eddie Howe believes his Bournemouth side 'threw the game away' in the second half of their defeat to Norwich at Carrow Road.
Howe felt his side had chances of their own with the game scoreless and at 1-0 and their failure to take them proved costly.
"That's the beauty of the game and how delicately it's poised," he said. "We had a couple of really good opportunities that we didn't take and the most disappointing thing was a 15 minute spell second half where we lost our way and really threw the game away."
"We felt coming here it was a really good opportunity to kick on and continue our good form. It was a disappointing afternoon and the goals we gave away would really optimize our performance."
However, Howe insisted that his players need to put the game behind them and that how they respond to the defeat is more important than the defeat itself.
"I think it's important we respond in the right manner and put it behind us," he added.
"It was always going to be that kind of season for us. You're going to get setbacks and disappointments, ultimately it's going to be how you respond to those that is going to be the key thing for us this season."