Alex Iwobi would reject a big-money move to Barcelona in order to go to "the next level" with Arsenal, according to his father.
Iwobi, 20, has been with the Gunners since the age of six and he has become a first-team regular under Arsene Wenger.
His form has turned heads around Europe but his father Chuka says his son has no intention of going anywhere for the foreseeable future - even it was Barcelona.
"In football, you never say no. But at this point in time, he is at the right place," he told africanfootball.com.
"He's doing well at Arsenal, but should any club come for him now, the answer would certainly be no. For him now, it's not about the money.
"So, should a club like Barcelona come with more money, he will certainly stay back at Arsenal because now it is not about him making money, it's about him concentrating on his career, progressing and going on to the next stage.
"I took him to Arsenal when he was six and they signed when he was eight. All he has known is Arsenal. He has never gone on loan, he has always been with Arsenal.
"He has broken into the first team and what they all talk about is his humility. Personally, that's very important because when a player starts getting arrogant that's when the player fails. I see him being in Arsenal for very many, many years."