Matt Ritchie’s wonder-strike helped Bournemouth claim their first home victory of the season with a 2-0 win against Sunderland.
Callum Wilson opened the scoring early on with his fifth goal in four Premier League games, before Ritchie's spectacular volley gave the home side an unassailable two-goal lead inside the first 10 minutes.
Sunderland had a Jeremain Lens header ruled out for offside in the second half before Younes Kaboul picked up his second caution of the game and was sent off to compound the Black Cats' misery.
Bournemouth made a blistering start to the contest and went ahead after four minutes with the first clear opportunity of the game.
Dan Gosling burst forward and fed Wilson who turned Kaboul with consummate ease before rifling home low and hard past Costel Pantilimon.
Bournemouth stepped it up after the opener and doubled their advantage five minutes later after Sebastien Coates turned the ball behind for a corner.
The subsequent cross was headed away by Kaboul but only to Ritchie who was just over 25 yards away from goal. The midfielder took the ball on his chest before unleashing an unstoppable left-footed volley which flew into the top corner, evading Pantilimon.
Jordi Gomez struck the post with a low free-kick from an acute angle for Sunderland before Jermain Defoe stumbled when clean through on goal, scuffing his shot and allowing Artur Boruc to make a save.
Defoe put a free header wide moments later before Wilson stretched Sunderland at the back and was bundled over by Kaboul who picked up a booking.
Lens thought he had pulled a goal back for Sunderland eight minutes after the restart after Borini had won a corner. The corner was taken short before the cross found Lens at the back post, who headed past Boruc only to be incorrectly penalised for offside.
Borini then saw an effort similar to Ritchie's drift over after chesting and volleying from the edge of the area.
But any hopes of a Sunderland comeback faded 15 minutes from time when Kaboul's clumsy challenge on Wilson resulted in the Frenchman picking up his second yellow card.
Marc Pugh saw a volley into the ground bounce up and come off the crossbar late on before Pantilimon was called into action again during added time to deny substitute Glenn Murray.
But Bournemouth came away with three points to climb to 11th as they claimed their first ever top-flight home win, defeating rock-bottom Sunderland for the first time in the seven meetings between the sides.
Player ratings
Bournemouth: Boruc (7); Francis (7); Cook (7); Distin (8); Daniels (7); Ritchie (8); Surman (7); Gosling (7); Pugh (7); Tomlin (7); Wilson (9).
Subs: O'Kane (6); Murray (6); Smith (5).
Sunderland: Pantilimon (7); Jones (5); Coates (5); Kaboul (3); van Aanholt (5); M'Vila (5); Gómez (4); Lens (6); Toivonen (5); Borini (6) Defoe (4).
Subs: Rodwell (5); Johnson (6); Fletcher (4).
Man of the match: Callum Wilson